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Nine Reasons You Should Sell On Shopify

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Rachel Espazien

Nine Reasons You Should Sell On Shopify

You're new to the online e-commerce world, you’ve got a great product idea, maybe you have been selling in person for a while now, but aren’t quite sure where to begin with your online shop. There are so many selling platforms and so many opinions out there that your head is spinning. 

When it comes to a decision like this, we are here to help. While we won’t have a chance to go over all the options out there and we don’t know every detail of your business, we are going to shed some light on the top reasons you might consider selling on Shopify. 

Shopify is not for everyone but it is widely used, reputable, and great for many online merchants. It is our hope that after this article you will have a good overview of why you should or should not open your own Shopify shop.

First, let’s look at two key questions which are the basis of this article. What is Shopify? Second, why should I consider selling on a Shopify platform? 

What is Shopify?

Shopify is an e-commerce platform that lets you open an online store where you can sell your products. It is an all-in-one dashboard for you to manage sales across many selling channels, such as TikTok, eBay, Facebook, Instagram, Pinterest, Walmart, and Google. 

Shopify allows you to choose from several different personalized plans ensuring a fit for your unique products and store. Your paid subscription to Shopify comes with many additional features, apps, and add ons that you can choose to further customize your shop. 

Now that we know what Shopify is, let’s look into why you should consider using it as a platform for your e-commerce store.

Why Should I Use Shopify?

1. User Friendly and Low Tech 

One of the greatest benefits of using the Shopify selling platform is that it is completely user friendly. You don’t need any prior experience selling online to navigate through its features. It is simple and intuitive in nature. The start-up process is faster and easier for new entrepreneurs than most competing platforms. 

Shopify is also a great choice for entrepreneurs who don’t have technical knowledge or skill. There are many helpful features and articles with Shopify making it one of the easiest selling platforms to operate for first time users. With Shopify you won’t need a tech team to run your online shop, unless you want one. Overall, Shopify is user friendly, low tech, and has the benefit of a low startup cost along with free trials if you are still unsure. 

2. Pre-designed Page Themes 

Every business is unique and will require a somewhat different shop layout than the next. Designing your own website and shop is costly and time consuming. However, it doesn’t have to be! Shopify comes with over one hundred pre-designed and fully customizable shop templates for you to choose from. This saves time and money since you won’t have to use a website designer to set up your shop page. 

In addition to pre designed themes the platform also comes with a built in business name and domain name generator for those who are stumped on choosing a name to fit their brand. These are great tools to easily set up your shop and begin selling. 

3. Ability to Sell Online and In Person

A useful feature when it comes to the use of your Shopify platform is the ability to sell online and in person. Thanks to the Shopify POS system you can scale your business from selling online to in person sales. Your inventory will sync and update as you sell in person, just as it does when an order is placed online. 

Many Shopify users take advantage of this feature by selling at pop up shops, at craft fairs, or other specialized events. The great thing about the POS system is how it works with all the other features you already use on Shopify.

4. Inventory and Order Management

Shopify has a built-in inventory management software that is sophisticated. As a seller, you can manage sales and inventory seamlessly. You can see orders on the dashboard as they are placed, and make any edits needed before shipping.

Orders can be sorted with numerous filters making it easy to find and view each order. Customers can be easily updated on order receipt, shipment confirmation, cancellation, backorders, and the like. Sellers can send email or text messages directly through the Shopify app. Customer responses will be easily visible in the seller account.

5. Profiting From Customer Data  

Have you ever wondered how many people browse your products and abandon the cart? With Shopify you don’t have to wonder. Shopify tracks your customer from when they first arrive at your store. If they put products into their cart and then leave the page you will be notified.

So, why is this a good thing? This feature can help you recover these customers and convert more visitors into buyers. Shopify enables you to offer an incentive to bring these customers back to purchase.

Additionally, there is a feature called "Shopify Flow" which allows you to automate these follow-up calls, emails, and messages. This will enable you to re-engage the customer quickly. It’s a great way to improve the customer’s personal experience and increase the overall sales of your business. 

6. Top-notch Payment Processor 

Another key benefit of using Shopify as your online selling platform is the low payment processing fees. In fact NerdWallet, a site which provides "clarity for all of life's financial decisions,” voted Shopify as the number one payment processor for e-commerce businesses in 2023.

Shopify's paid plans include even better processing fees and features. As the plan fees increase, the processing fees decrease. This can be a great solution as you scale your business. It offers the flexibility to choose what works best for your brand.

7. Shipping Discounts 

In the beginning of your business, you may not yet be ready to outsource fulfillment. If you work with a 3PL you benefit from their negotiated shipping rates. However, without this benefit, Shopify can help! Shopify has partnered with major carriers—such as USPS, UPS, DHL Express, & Canada Post—to offer negotiated rates for individual sellers. This feature is changing the game for small businesses. 

With Shopify, you can easily add insurance to parcels and print them from home. These features cut shipping costs while providing a convenient, efficient system.

8. Mobile Friendly View 

Historically, online shopping took place on desktop computer. Because of this, many online platforms are optimized for these devices. However, smartphones have now taken over e-commerce. In order to keep up with these trends, Shopify has optimized each of their templates for mobile

This allows your customers to see and navigate your shop effectively whether shopping at home or out and about. Both the desktop and mobile versions look great and stay true to the design and layout that you choose when setting up your shop. All of the shopping features available on a desktop are also available on a mobile device making Shopify consumer friendly. 

9. 24/7 Customer Support 

Shopify is so user-friendly that a new user can learn it quickly. However, if you do need help, or run into an error, customer support is available. 

Shopify’s tech support is provided by phone, email, and live chat. In addition to this, Shopify’s website is packed with thousands of resources and articles.

When you start using your Shopify account you also get the benefit of learning from the enormous Shopify community.

Lets Talk! 

  • Was this article helpful with understanding the benefits of Shopify? 
  • Have you used Shopify in the past? 
  • What did you like and dislike about the platform?